How to Make Your Product or Service the Center of Attention

Launching new products and services can be a tedious task, but when you apply a few key techniques your life can be much easier. Let's acknowledge that showcasing a product is much easier than showcasing a service. A product is tangible and allows the interested consumer an opportunity to touch, see and connect with the item. Services lack that touch and see element making it imperative that an emotional connection is created.
The clients that seek Visionary People are in need of creative focus and marketing techniques to effectively communicate the value of what they offer. Each marketing plan and campaign gets a customized touch of uniqueness.
Some of the key steps we transition through when working to help our clients make their products & services the Center of Attention are the following.

Step One - Identify, Research, Evaluate and Validate the product or service. Outline and understand the opportunity in your product or service. Remember, that before you launch or relaunch a product or service know who you're communicating with, know where they're going to be and how your product will help them.

Step Two - Compose a product message that fits the opportunity, communicates the problem resolution and the concept of the product or service. A strong brainstorming session helps to get through this step very well. Remember, brainstorming sessions are used to help clear the mind and find the best options.

Step Three - Develop the plan of action of how the Strategic and Tactical tasks will unfold. The Strategic side is the actual marketing plan outlining a full road map of how your going to get what you want. The Tactical side is the implementation timelines of making it happen. This is where the marketing plan comes in handy! When everyone has a clear road map, the likelihood of wasting resources, time and money is minimized.

Step Four - Launch the Plan and track the results. One of the major missing links with product and service positioning is not tracking the results. If you don't track the results then you can't improve the approach. A basic and well needed metric you need to pay attention to is your Close Rate. A close rate reveals how well a company is converting leads into actual sales. Sales = Income. Income = Profit. Profit = Growth
If your close rate isn't around 4%-10%, then an adjustment will need to be made in order to achieve it.

How to Calculate your Close Rate =  Actual Customers Gained / Total Leads exposed to x 100 = CR %

For Example: You attend a trade event or place your AD in a media outlet, you want to know the percentage of those leads converting into actual sales.
- Exposed to 600
- Customers are 48
            Calculate 48/ 600 = 0.08
            0.08 x 100 = 8% Close Rate!
A close rate of 8% is showing great positioning. Understanding the numbers is essential to marketing your products and services and making them the Center of Attention.

Transition through these basic steps and watch your product/service become the Center of Attention in the marketplace!

I hope this has been extremely helpful to you. As the Chief Visionary of Visionary People my goal is to "Transform Your Vision For Success Into Reality". Thanks for visiting the Taking Success By Force Blog. Help us continue to help you. Become an official follower and leave us a comment on how this helped you and what other marketing, business and development topics you'd like to learn about.

Natasha Davis-Bowen, CSMA, CEME
Business & Marketing Strategist
www.VisionaryPeopleArise.com 
Twitter @VisionaryPPL
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