How to Make Your Product or Service the Center of Attention

Launching new products and services can be a tedious task, but when you apply a few key techniques your life can be much easier. Let's acknowledge that showcasing a product is much easier than showcasing a service. A product is tangible and allows the interested consumer an opportunity to touch, see and connect with the item. Services lack that touch and see element making it imperative that an emotional connection is created.
The clients that seek Visionary People are in need of creative focus and marketing techniques to effectively communicate the value of what they offer. Each marketing plan and campaign gets a customized touch of uniqueness.
Some of the key steps we transition through when working to help our clients make their products & services the Center of Attention are the following.

Step One - Identify, Research, Evaluate and Validate the product or service. Outline and understand the opportunity in your product or service. Remember, that before you launch or relaunch a product or service know who you're communicating with, know where they're going to be and how your product will help them.

Step Two - Compose a product message that fits the opportunity, communicates the problem resolution and the concept of the product or service. A strong brainstorming session helps to get through this step very well. Remember, brainstorming sessions are used to help clear the mind and find the best options.

Step Three - Develop the plan of action of how the Strategic and Tactical tasks will unfold. The Strategic side is the actual marketing plan outlining a full road map of how your going to get what you want. The Tactical side is the implementation timelines of making it happen. This is where the marketing plan comes in handy! When everyone has a clear road map, the likelihood of wasting resources, time and money is minimized.

Step Four - Launch the Plan and track the results. One of the major missing links with product and service positioning is not tracking the results. If you don't track the results then you can't improve the approach. A basic and well needed metric you need to pay attention to is your Close Rate. A close rate reveals how well a company is converting leads into actual sales. Sales = Income. Income = Profit. Profit = Growth
If your close rate isn't around 4%-10%, then an adjustment will need to be made in order to achieve it.

How to Calculate your Close Rate =  Actual Customers Gained / Total Leads exposed to x 100 = CR %

For Example: You attend a trade event or place your AD in a media outlet, you want to know the percentage of those leads converting into actual sales.
- Exposed to 600
- Customers are 48
            Calculate 48/ 600 = 0.08
            0.08 x 100 = 8% Close Rate!
A close rate of 8% is showing great positioning. Understanding the numbers is essential to marketing your products and services and making them the Center of Attention.

Transition through these basic steps and watch your product/service become the Center of Attention in the marketplace!

I hope this has been extremely helpful to you. As the Chief Visionary of Visionary People my goal is to "Transform Your Vision For Success Into Reality". Thanks for visiting the Taking Success By Force Blog. Help us continue to help you. Become an official follower and leave us a comment on how this helped you and what other marketing, business and development topics you'd like to learn about.

Natasha Davis-Bowen, CSMA, CEME
Business & Marketing Strategist
www.VisionaryPeopleArise.com 
Twitter @VisionaryPPL
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Providing Businesses with Effective & Efficient::

• Marketing Research
• Marketing Plans & Campaigns
• Strategic Business Development Plans
• Process Improvement
• Employee/Executive Training

Making Business Work! Coaching For Success Show w/ Chief Visionary Natasha 04/23 by ChiefVisionary | Blog Talk Radio

Going from humble beginnings takes more than a wish, it takes commitment to putting skin in the game. Featured guest on Coaching For Success Mrs. Tanya Dallas-Lewis recording gospel artist shares how she went from amateur night at the Apollo to singing for First Lady Michelle Obama at the 2011 Global Women's Summit . Chief Visionary Natasha Davis-Bowen welcomes another awesome guest to the show just for you!

Coaching For Success Show w/ Chief Visionary Natasha 04/23 by ChiefVisionary | Blog Talk Radio

When Women Make up their minds They Become a Force to Reckon With!

The value and power behind women deciding to be courageous enough to succeed is a Force To Be Reckoned With! On April 11th, 2012 the Chief Visionary, Natasha Davis-Bowen along with four influential women changed the lives & outcomes of Women in Business & Men in Business. They pulled together a standing room only live audience, to offer years of knowledge and wisdom. Take a quick view of the type of energy that captured the environment!
My Animoto Video

Also to watch the Live TV Show visit www.LiveStream.com/VisionaryPeople to hear the valuable tips & techniques offered!

Using the SOAP Method to Grow your Business

Taking your business to higher heights takes learning new principles and best practices.When you apply certain techniques your business will expand. The goal is to create strategic alliances and added value to your time.
The SOAP Method is one way to grow your business. The following episode of Coaching For Success Radio offers the details.
Start Applying Sustainability, Opportunity, Availability and Profitability to each area of your marketing and get ready for business to expand! Listen for full details on how to apply each method.

Coaching For Success Show w/ Chief Visionary Natasha 04/02 by ChiefVisionary | Blog Talk Radio

Getting Ready For Another Powerful Episode. LIVE April 11th...

Giving Business Owners & Entrepreneurs the tools needed to succeed! Watch, Learn & Grow....
Visit Visionary People Online www.VisionaryPeopleArise.com for information and resources.

Coaching For Success Show w/ Chief Visionary Natasha 02/27 by ChiefVisionary | Blog Talk Radio

Achieving high levels of success requires not only Passion but also Execution. Without execution your business will not move from the planning phase. Listen to the Coaching For Success Radio Show to hear from the Infomercial Guru and Award Winning Entrepreneur, Mrs. Debbie Meyer. She has been creating items that we use every day in our home for well over 12 years.
Coaching For Success Show w/ Chief Visionary Natasha 02/27 by ChiefVisionary | Blog Talk Radio

Get the World To Embrace Your Business.

So, you've been in business for a while and things aren't going as you thought it would. Money isn't flowing. Clients aren't increasing and your business isn't growing. Well, It's time to Get the World to Embrace your Business. Now, I understand I'm making it sound easy but in actuality, after a few key steps, Yes! It can be easy-ish! LOL!
Okay seriously, let's touch bases on the first thing you need to start doing to have the world embrace you and your business. You need to have better organization in YOUR World if you want THE World!

First, start clearly Planning out your day or your week the day before or the week before. Over the course of my years in business and sessions with my mentors, I've learned that this habit brings such profound clarity. You'll be amazed by the level of productivity you experience. So, start clearly outlining your activities so you can execute them. Whether you write on your grease board in your office, plot them on your outlook or in your IPad notes. Plan it! When you plan your business day you know exactly what is expected of you. Planning your day may look like:

• Make 4 Calls to Ideal Potential Clients and ask for an appointment to discuss their needs and my services
• Create my Email Marketing Campaign for this week or month.
• Contract a Virtual Assistant because I need help
• Evaluate the needs of my current clients & provide service to them
• Attend a Networking Event 
• Reach out to a media outlet requesting an interview
• Read an Industry White Paper to update myself on new trends
• Check Emails and respond accordingly
• Plan tomorrow's work day

You see, when you clearly outline your day you avoid those 18 hour Entrepreneur Shifts. Once the tasks that needed your attention for the day are completed; your day is done. And with that, you are more likely to position yourself in the market with greater precision because you have more structure of your time.

Next, start to take on the Habit of Consistency. Be consistent in your prospecting, marketing, planning and executing. Make sure to remember, if you don't do it, it won't happen. Marketing is a daily activity not a yearly or an as needed activity. Planning should be something that you do on a regular basis. Have strategic growth sessions, even if it's just you and God. BRAINSTORM your way to Success & Take It By Force!

The key is to do something 1 Million times very well and consistently! If you are consistently doing things to move your business forward, then your business can't help but move forward. Marketing your company is the act of effectively positioning your business in the Right Market. Marketing itself is not Sales. Now, effective and consistent Marketing leads to sales.
Your marketing approach may be to hinge on an Education Campaign or a Relationship Campaign but don't hinge your marketing solely on a Selling Campaign. Take it from someone who knows; It doesn't Work yet it's a lot of Work.

Third, Create Partners that will help to promote your business and its services. Make sure you outline what you want each partner to do, what you will do for each partner and how customers will gain added value.
If you don't think of the "Triple Win Concept" then you won't have valuable partners.
The Triple Win Concept allows for both businesses to win and the customer as well! When you engage a Triple Win Partnership, success follows because an increase in Value has been created.

That's all for now! As Your Chief Visionary, I pray this information has helped shift your thinking today. Drop me a comment of your thoughts. I'd love to know! If you haven't joined as a Valued Follower of the Taking Success By Force Blog, I ask that you do so now.
Also Find great Quick Weekly Video Business & Marketing Tips on Tout @NatashaBowen.
www.Tout.com/NatashaBowen

Visionary People is a Strategic Business Development & Marketing Research Company focused on getting our clients connected to their Ideal Clients with the Ideal Approach. Visit us online at www.VisionaryPeopleArise.com

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